Creative Memories : The 10 Timeless Principles Behind the Company that Pioneered the Scrapbooking Industry

Lightle, Cheryl; Heidi L. Everett; Heidi Everett

ISBN 10: 0071439617 / ISBN 13: 9780071439619

Published by Mcgraw-Hill Book Company, Inc., 2004

About this Item

Jacket and boards have chipped edges. Pages are clean, text has no markings, binding is sound. Size: 8vo - over 7¾" - 9¾" tall.

Seller Inventory # 207414A

Bibliographic Details

• Title: Creative Memories : The 10 Timeless Principles Behind the Company that Pioneered the Scrapbooking Industry
• Publisher: Mcgraw-Hill Book Company, Inc.
• Publication Date: 2004
• Language: English
• ISBN 10: 0071439617
• ISBN 13: 9780071439619
• Binding: Hard Cover
• Condition: Good
• Dust Jacket Condition: Good

About this title

Synopsis

Business lessons from the leader in the multibilliondollar scrapbook industry

It’s a classic American success story: Cheryl Lightle, once an unemployed single mom, goes on to become the cofounder of one of the most successful direct selling companies in the United States. Creative Memories reveals the 10 guiding principles she used to create her scrapbooking empire, teaching readers how to use these principles to achieve success in their own lives. Through Lightle’s inspirational story, combined with her proven business strategies and leadership lessons, this motivational book gives readers the tools they need to:

• Maintain continual business and personal growth
• Preserve integrity and credibility
• Communicate clearly and concisely
• Define their own leadership style and direction
• Protect their relationships with their customers

About the Author

Cheryl Lightle (St. Cloud, MN) is cofounder of Creative Memories, a $500 million direct selling business specializing in photo-safe scrapbook albums and album-making accessories. The company has more than 90,000 consultants in nine countries, has been featured in numerous television, radio, and print media, and has won the Creative Keepsakes Readers’ Choice Award the past five years in a row.

Heidi L. Everett (St. Cloud, MN) is the communications director and company historian for Creative Memories.