Creative Memories: The 10 Timeless Principles Behind the Company That Pioneered the Scrapbooking Industry

Business lessons from theleader in the multibilliondollar scrapbook industry

It's a classic American success story: Cheryl Lightle, once an unemployed single mom,goes on to become the cofounder of one of the most successful direct selling companies in the United States. Creative Memoriesreveals the 10 guiding principles she used to create her scrapbooking empire, teaching readers how to use these principles to achieve success in their own lives. ThroughLightle's inspirational story, combined with her proven business strategies and leadership lessons, this motivational book gives readers the tools they need to:

• Maintain continual business and personal growth
• Preserve integrity and credibility
• Communicate clearly and concisely
• Define their own leadership style and direction
• Protect their relationships with their customers

THE NATIONAL BESTSELLER

An inspiring story of a phenomenal business leader--and how to make her tactics work for you

How did an unemployed single mother turn a simple business idea into a 450 million-dollar multi-national corporation? She followed her instincts, formed a strategy, and found a way to transform a vision into a home-grown direct-selling empire called Creative Memories. This astonishing self-made success story is a prime example of entrepreneurship at its best. Now the co-founder of Creative Memories shows today's business leaders how to recognize growth opportunities, turn passions into profits, and reach even higher levels of personal and profession success. You'll learn how to: Make sound, consistent business decisions Create checks and balances for all company practices Define your own leadership style and direction Protect your relationships with customers and colleagues Develop new ideas and initiatives that encourage business growth

"An easy-to-follow roadmap for continued success...a must-read for any organization." --John C. Maxwell, bestselling author of "The 21 Irrefutable Laws of Leadership"

"A great example of the vast diversity of opportunity that exists in the direct selling industry today." --Dick Bartlett, Vice Chairman, Mary Kay Inc.; former board chairman, Direct Selling Association (DSA)

"[An] inspirational book." --David M.R. Covey, President, International division, Franklin Covey Company