How to Be Creative: A Practical Guide for the Mathematical Sciences (Other Titles in Applied Mathematics)

Building on the authors’ many years of experience running creativity workshops, How to Be Creative: A Practical Guide for the Mathematical Sciences • gives a six-step process for generating great ideas that can be used by individuals or groups, • provides examples demonstrating how these concepts have been or might be used in practice in the mathematical sciences, and • presents seven cases of tried and tested briefs that can be used at creativity workshops. With mathematically oriented models, this book is for anyone in the mathematical sciences who wants to be more creative or who wishes to train others in creativity.

Nicholas J. Higham is Royal Society Research Professor and Richardson Professor of Applied Mathematics at the University of Manchester. He is a Fellow of the Royal Society, a SIAM Fellow, an ACM Fellow, and a past president of SIAM. He is the author of four previous SIAM books and a winner of the SIAM George Pólya Prize for Mathematical Exposition. For the last twenty years, Dennis Sherwood has been running The Silver Bullet Machine Manufacturing Company Limited, specializing in creativity and innovation. Previously, he was a consulting partner for Deloitte Haskins & Sells and Coopers & Lybrand, Executive Director at Goldman Sachs, and Managing Director of the UK operations of SRI Consulting. Dennis is the author of many articles and of fourteen books.