Title: Creative Problem Solver : 12 smart tools to solve any business challenge
Publisher: Pearson Business
Publication Date: 2014
Language: English
ISBN 10: 1292016183
ISBN 13: 9781292016184
Binding: Soft cover
Condition: New

About this title

Synopsis

Problem solving tools to solve any business challenge.

Using proven, innovative techniques from some major players in the business world, this is the go-to book for every professional who wants to find better answers to their business challenges.

About the Author

Ian Atkinson is Creative Director at Tangible, a successful integrated agency, and a copywriter by background. He had written two other books: The FT Essential Guide to Business Writing and Copy Righter. He gives talks on creativity and runs workshops on creative problem solving for clients such as Barclays, Dyson, HBOS and National Geographic, plus charities including Guide Dogs, Oxfam, Shelter and The Red Cross.

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