Creative Product Design With Cultural Codes

This book proposes new design and development models for local cultural and creative products, intended to improve the quality of these products and to preserve or enhance their local economic benefits. Building a knowledge base of design symbols and information gleaned from local history can be used to simplify the process of creative product design and increase the efficiency of product development. This book proposes a method for grasping the essential elements of symbols and culture so as to accelerate product development and capture the essence of culture in product design. In addition, it demonstrates that exhibitions applying scenario-oriented design can not only strengthen the representation of local culture, history and stories, but also support product consumption. As a result, the book offers a valuable asset for boosting the efficiency of creative product design and promoting the consumption of creative cultural products.

Wang, Ming-Feng was selected as one of the Outstanding Young Persons in Taiwan in 2009. He received his Ph.D. degree from the Department of Industrial Design, National Cheng Kung University in 2016 and is currently Research Fellow and Assistant Professor at the National Pingtung University of Science Technology, Taiwan. His research interests include the Cultural and Creative Industry, Product Design, Industrial Design, History, Fine Arts and Crafts. He has published more than 25 SCI, EI and conference papers, along with three books.