Creative people are different from everybody else. Their working styles are defined by sprints, not marathons; boundless curiosity; and a desire and capacity to learn, discuss, and delve deeply into new domains and ideas. These are characteristics that any business or organization cherishes, and yet there’s often a disconnect between the people with these personality traits and the companies that desperately need their input. The Creative Professional helps artists, writers, designers, and musicians fit into the business world, on its terms and on their own. It will help them make (and keep) more money and to stay out of trouble. It also addresses the deeper issues that creative people ought to talk about more often: what happens when the muse just isn’t there, and what motivates everyone to do good work.
Over the course of 30 years, Howard J. Blumenthal has produced more than 700 television shows; written and published more than 20 books and nearly 1000 newspaper columns and magazine articles; appeared as a guest on more than 500 radio and television programs; served as publisher of two national magazines; supervised more than a dozen marketing campaigns; co-composed one song; and, just recently, sold his first painting.
He has won awards in advertising (Addy Award); television (Peabody Award; multiple Emmy Awards); and publishing (Ben Franklin Award), and has been featured in Newsweek and on CBS, NBC, ABC, and CNN. He lives in Newtown, Pennsylvania.