Creative Prototyping with Generative AI: Augmenting Creative Workflows with Generative AI (Design Thinking)

Reimagine different generative AI as useful creative prototyping tools that can be used to augment your own creative process and projects. Gain a deeper understanding of how generative AI can elevate your creative future.

 You will acquire a comprehensive understanding of how AI works, uncover tools that can enhance your AI interactions, learn how to extract maximum potential from AI-produced content, and experiment with methods for assessing, refining, and boosting the content to transform your creative projects. You'll also explore how creative professionals from varied disciplines are employing generative AI in their workflows to produce distinctive contributions to the world.

 Each chapter provides examples of how designers and other creative individuals can utilize these technological wonders, adopting various prototyping techniques to fast-track and optimize design processes and workflows. Creators from all disciplines can tap into the vast capabilities and benefits of generative AI, enabling them to rapidly experiment and prototype their ideas.

You Will Learn:

• Understand how generative AI can support your own creative process
• Learn tools to get the most out of text-text, text-image, and text-video generative AI
• Augment your design practices using generative AI
• Draw inspiration from AI generated content to create unique creative work
• Improve and streamline creatives processes and workflows

Who This Book Is For

• Digital media professionals who want to access off-the shelf creative tools to improve and accelerate their creativity and workflow.
• Designers and engineers who are looking at novel ways to improve their prototyping and testing processes.
• Students who want to use AI to rapidly generate ideas to support them in prototyping assignments.
• Instructors interested in pointing their students to a variety of accessible AI resources to manage their own creativity.

Patrick Parra Pennefather is an Assistant Professor and Researcher at the University of British Columbia within the Faculty of Arts and the Emerging Media Lab. His research is focused on Collaborative Learning Practices, Digital Media, XR and Agile Software Development. Patrick also works with learning organizations and technology companies around the world to design learning courses that meets the needs of diverse communities to aid the development of the next generation of technology designers and developers. Teaching has focused on Creativity, Collaboration, Sound Design, xR development, Agile with a focus on developing critical 21st Century competencies.