Prepared by the Research Department of and publihsed by Leo Burnett, one of the largest and most influential of the "Madison Ave" advertising agencies of the 1960s. 24 bulletins, each 5-6 pages, running from July 1960 to Nov 1961 presenting research relating to all kinds of products like Volkswagons, Swift meats, Lincoln Continentals, Hunt's Catsup, Tang, Smith-Corona typewriters, etc. Staple-bound, then bopund in black hardcover. Mimeo page size. Near fine.

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Bibliographic details

Title: Creative Research Bulletins: Factors Affecting the Performance of Advertisements
Author: Leo Burnett. (Advertising)
Publisher: Leo Burnett Company, Inc, NY
Publication year: 1962
Condition: Very Good
Binding: Hardcover

Johnnycake Books ABAA, ILAB

Salisbury, CT, U.S.A.

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AbeBooks seller since May 19, 1998

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Johnnycake Books trades in rare and collectible books of most kinds, principally in fields of literature, illustrated, childrens, architecture/design, gardening and photography. We try to offer books that are a little unusual, offbeat and unexpected: most have a strong visual or design appeal. Our descriptions present our inventory as creatively and colorfully as possible, with occassional editorial commentary. We regard condition of our books as critical to our service: most are very good or better, in collectible condition. We are generally conservative in describing a book, even if that means it doesn't sound as good as it actually might be. We welcome your comments directly at johnnycake@snet.net or visit our website www.johnnycakebooks.com. Best wishes in your book collecting. Dan Dwyer…

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Johnnycake Books Inc.

12 Academy Street
Salisbury, CT U.S.A. 06068

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Creative Research Bulletins: Factors Affecting the Performance of Advertisements

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