The Creative Shift: How to Power Up Your Organization by Making Space for New Ideas
Language: English
Published by Basic Venture, 2025
- Hardcover
- Used
Seller: Reliant Bookstore, El Dorado, KS, U.S.A.Reliant Bookstore
AbeBooks seller since June 30, 2021
Condition: Used - Very good
US$ 6.64
Quantity: 1 available
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This book is in excellent condition. There may be minimal writing on the inside cover or cover page. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.
Seller Inventory # RDV.1541705246.VG
- Title
- The Creative Shift: How to Power Up Your Organization by Making Space for New Ideas
- Author
- Robertson, Andrew
- Publisher
- Basic Venture
- Publication year
- 2025
- Condition
- very_good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1541705246
- ISBN 13
- 9781541705241
“An essential book.” —Frederick W. Smith, founder and executive chairman, FedEx Corporation
A USA Today Bestseller
How can organizations prioritize innovation and execute new ideas, while also continuing to do what they do best? We want Mercedes to be careful, methodical, and risk-averse when testing their vehicles. But we also want them to be able to remove their blinders when envisioning next-generation car technology. How can a company strike a balance between operation and exploration?
Andrew Robertson, the CEO of BBDO, an advertising firm considered to be the gold standard of creativity, knows that it is critical to conduct business as usual while pursuing business unusual. Most companies focus on the former, while giving lip service to the latter. In The Creative Shift, Robertson offers the tools to help individuals, teams, and companies switch into creative mode, seamlessly and effectively, including:
- Developing a common language to convey when a creative shift is needed;
- Generating an array of possibilities and applying them onto your problem until something clicks;
- Managing unhelpful personality traits;
- Properly incentivizing and protecting creative contributions;
- Getting out into the world to “forage” for ideas.
This book is for every manager, leader, and entrepreneur who needs to rally a team, an organization, or themselves to think big and keep the flame of invention burning brightly while under suffocating pressure—which happens to be when you need creative problem-solving the most.
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Reliant Bookstore
El Dorado, KS, U.S.A.
AbeBooks seller since June 30, 2021
Shipping rates within U.S.A.
| Item | 5 to 14 business days | 2 to 5 business days |
|---|---|---|
| First item | US$ 0.00 | US$ 10.99 |
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Reliant Bookstore is a brick and mortar and also online bookstore located in Kansas. We pride ourselves in quality customer service and hope you find all of our listings up to your expectations!
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Reliant Distribution Group, LLC
114 N. Vine St.
El Dorado, KS U.S.A. 67042
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