Title: Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth
Publisher: McGraw-Hill Companies
Publication Date: 2015
Language: English
ISBN 10: 0071850112
ISBN 13: 9780071850117
Binding: Hardcover
Condition: As New
Dust Jacket Condition: No Jacket
Weight: 1.18 pounds

About this title

Synopsis

Learn how to compose truly original strategies by applying a proven creative process

Many business leaders are taught to develop strategies by analyzing case study after case study of other companies' already implemented ideas. However, in order to develop a truly great strategy, you must learn how to tap into your own instincts, intuition, and original ideas to connect with people in ways that have never been thought of before. In short, you need to learn how to be more creative.

Creative Strategy Generation is a step-by-step guide to composing successful business strategies by learning how to apply a creative process to classic strategic theories. Its lessons are aimed squarely at the thousands of strategic practitioners who are tasked with developing product, portfolio, and market-level strategic plans for their organizations. Drawing upon examples from real-life business situations, and coupled with clever musical and artistic analogies, Creative Strategy Generation is sure to provide not only a proven framework for developing business strategies, but also a new way to think about the entire strategic process.

About the Author

Bob Caporale is president of Sequent Learning Networks, an international learning and advisory company focused on the areas of product management, product strategy, and product marketing. He has more than 20 years of experience developing product, portfolio, and business unit strategies for large international corporations, both as an advisor and as an executive practitioner. Bob uniquely draws upon a combination of diverse experiences as both a corporate leader and a musical composer to explore the marriage of art and science within the business world.

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