Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth
Caporale, Bob
ISBN 10: 0071850112 ISBN 13: 9780071850117
Published by McGraw-Hill Education, 2015
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Hardcover
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Better World Books, Mishawaka, IN, U.S.A.
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About this Item
Description:
Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 10309790-6
Synopsis:
Learn how to compose truly original strategies by applying a proven creative process
Many business leaders are taught to develop strategies by analyzing case study after case study of other companies' already implemented ideas. However, in order to develop a truly great strategy, you must learn how to tap into your own instincts, intuition, and original ideas to connect with people in ways that have never been thought of before. In short, you need to learn how to be more creative.
Creative Strategy Generation is a step-by-step guide to composing successful business strategies by learning how to apply a creative process to classic strategic theories. Its lessons are aimed squarely at the thousands of strategic practitioners who are tasked with developing product, portfolio, and market-level strategic plans for their organizations. Drawing upon examples from real-life business situations, and coupled with clever musical and artistic analogies, Creative Strategy Generation is sure to provide not only a proven framework for developing business strategies, but also a new way to think about the entire strategic process.
About the Author: Bob Caporale is president of Sequent Learning Networks, an international learning and advisory company focused on the areas of product management, product strategy, and product marketing. He has more than 20 years of experience developing product, portfolio, and business unit strategies for large international corporations, both as an advisor and as an executive practitioner. Bob uniquely draws upon a combination of diverse experiences as both a corporate leader and a musical composer to explore the marriage of art and science within the business world.
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Bibliographic Details
Title: Creative Strategy Generation: Using Passion ...
Publisher: McGraw-Hill Education
Publication Date: 2015
Binding: Hardcover
Condition: Very Good