Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth
Language: English
Published by McGraw Hill (edition 1), 2015
- Hardcover
- Used
Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun
AbeBooks seller since February 2, 2016
Condition: Used - Very good
US$ 6.28
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With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Seller Inventory # 0071850112-11-1-29
- Title
- Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth
- Author
- Caporale
- Publisher
- McGraw Hill (edition 1)
- Publication year
- 2015
- Condition
- Very Good
- Dust jacket
- Dust Jacket Included
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0071850112
- ISBN 13
- 9780071850117
- Edition
- 1.
Many business leaders are taught to develop strategies by analyzing case study after case study of other companies' already implemented ideas. However, in order to develop a truly great strategy, you must learn how to tap into your own instincts, intuition, and original ideas to connect with people in ways that have never been thought of before. In short, you need to learn how to be more creative.
Creative Strategy Generation is a step-by-step guide to composing successful business strategies by learning how to apply a creative process to classic strategic theories. Its lessons are aimed squarely at the thousands of strategic practitioners who are tasked with developing product, portfolio, and market-level strategic plans for their organizations. Drawing upon examples from real-life business situations, and coupled with clever musical and artistic analogies, Creative Strategy Generation is sure to provide not only a proven framework for developing business strategies, but also a new way to think about the entire strategic process.
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BooksRun
Philadelphia, PA, U.S.A.
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