The Creative Team: Notes on design and operation of creative organizations

★★★★★ "Bible for any creative with a team!" - Reader review
★★★★★ "How have I not heard about this book?" - Reader review
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The missing leadership manual for all the things you need to know when you stop being an individual contributor and start leading a creative team of your own.

Creative work is poor preparation for creative leadership.

While writers, designers, editors and other creative professionals spend years learning and refining creative craft skills, those skills do nothing to prepare us for the human, organizational and operational challenges that come with promotions to leadership.

And as your responsibility grows, it’s those organizational and leadership skills and not your creativity that will hold you and your team back.

• How do you scale yourself and your time?
• How should you organize your team?
• How should you think about hiring and promotion?
• What do you need to know to set yourself up for success in creative leadership?

Even if you’re lucky and have had great role models along the way, leading a team of creative professionals is a daunting experience. You shouldn’t have to figure it out alone.

Now you can learn from author Andrew Carlson who has spent over twenty years as a professional advertising creative in New York.

Andrew has held the roles of Chief Creative Officer for Digitas North America and Chief Experience Officer for the Organic Agency, building and leading large, diverse and distributed teams of creative professionals in pitch and award winning work.

This book is the missing manual for all the things you need to know when you stop being an individual contributor and start leading a creative team of your own. Order your copy now.