Creative Thinkering: Putting Your Imagination to Work
Michalko, Michael
ISBN 10: 160868024X ISBN 13: 9781608680245
Published by New World Library, 2011
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Paperback
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ThriftBooks-Reno, Reno, NV, U.S.A.
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About this Item
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May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.82. Seller Inventory # G160868024XI4N00
Synopsis:
Why isn’t everyone creative? Why doesn’t education foster more ingenuity? Why is expertise often the enemy of innovation? Best-selling creativity expert Michael Michalko shows that in every field of endeavor, from business and science to government, the arts, and even day-to-day life — natural creativity is limited by the prejudices of logic and the structures of accepted categories and concepts. Through step-by-step exercises, illustrated strategies, and inspiring real-world examples he shows readers how to liberate their thinking and literally expand their imaginations by learning to synthesize dissimilar subjects, think paradoxically, and enlist the help of the subconscious mind. He also reveals the attitudes and approaches diverse geniuses share — and anyone can emulate. Fascinating and fun, Michalko’s strategies facilitate the kind of light-bulb moment thinking that changes lives — for the better.
About the Author: Michael Michalko is one of the most acclaimed creativity experts in the world. His bestselling books include Thinkertoys, ThinkPak, and Cracking Creativity. He has given speeches, workshops, and seminars on fostering creative thinking for clients ranging from associations and government agencies to Fortune 500 corporations, such as DuPont, Kellogg’s, General Electric, Kodak, Microsoft, Exxon, General Motors, Ford, AT&T, Wal-Mart, Gillette, and Hallmark. He lives in Rochester, New York.
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Bibliographic Details
Title: Creative Thinkering: Putting Your ...
Publisher: New World Library
Publication Date: 2011
Binding: Paperback
Condition: Very Good
Dust Jacket Condition: No Jacket
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