The Creative Thinking Handbook: Your Step-by-Step Guide to Problem Solving in Business

Griffiths, Chris

ISBN 10: 0749484667 / ISBN 13: 9780749484668

Published by Kogan Page, 2019

About this Item

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Bibliographic Details

• Title: The Creative Thinking Handbook: Your Step-by-Step Guide to Problem Solving in Business
• Publisher: Kogan Page
• Publication Date: 2019
• Language: English
• ISBN 10: 0749484667
• ISBN 13: 9780749484668
• Binding: paperback
• Condition: Very Good

About this title

Synopsis

More than 82 per cent of companies believe creativity directly impacts results, yet few of us understand how it comes about or how to put it into practice. Some people say that creativity is about thinking outside the box, while others believe it is about being creative inside the box; but what if there is no box?

The Creative Thinking Handbook argues that we need to identify and remove the 'box' around our thinking, so we canunlock unlimited streams of creativity for professional and business success. This book offers an integrated system of personalized insights, along with clear, practical tools and strategies - including the tried-and-trusted Solution Finder model.

The authors show you how to develop your creative problem-solving skills to make better decisions with an individualized step-by-step strategy. Based on long-term research and testing of the creative thinking process, The Creative Thinking Handbook helps you generate more ideas and find brilliant solutions for any professional challenge.

About the Authors

Chris Griffiths is founder and CEO of OpenGenius, and world-leading expert on the application of innovation and Mind Mapping®. He is based in Cardiff, Wales. He has helped drive business growth for thousands worldwide, including teams and individuals from Fortune 500 and FTSE 100 companies, the United Nations and Nobel Laureates.

He is a bestselling author on creativity and innovative thinking skills, and promotes entrepreneurial thinking through the Inspire Genius Foundation. His software, iMindMap and Droptask, is used by millions of people worldwide to improve their creativity and productivity.

Melina Costi is a professional business writer with a background in marketing management, based in Cheshire, UK. She is co-author of GRASP the Solution (with Chris Griffiths), which reached #2 on the Amazon UK business chart; and The Positive Leader (with Jan Mühlfeit, former Microsoft Europe Chairman).
Besides her writing work, she provides academic support services for adult students with learning difficulties and disabilities.