Creative personal branding the strategy to answer, what s next
Language: English
Published by BIS Publishers BV, 2013
- Softcover
- Used
Seller: Mooney's bookstore, Den Helder, NetherlandsMooney's bookstore
AbeBooks seller since June 10, 2024
Condition: Used - Very good
US$ 38.35
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- Title
- Creative personal branding the strategy to answer, what s next
- Author
- Jurgen Salenbacher
- Publisher
- BIS Publishers BV
- Publication year
- 2013
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 906369315X
- ISBN 13
- 9789063693152
Jürgen Salenbacher examines the work of leading theorists in business culture before explaining how our success in exploring change rests on our ability to think creatively. Branding practises, he suggests, can help us, but we also need to cultivate creative thinking. This book is a unique resource for creative minds, entrepreneurs, and teams, but may also be used by anyone facing major life decisions.
"Synopsis" may belong to another edition of this title.
About the Author
Barcelona-based Salenbacher has an MBA and has worked in branding, design and
marketing throughout Europe for companies like Levi’s, Mattell, and Louis Vuitton, as well as for personalities like Muhammad Ali. He lectures, coaches, and runs
workshops.
Since 2006 he is teaching Communication Strategy and International Marketing Strategy at IED Barcelona where he also facilitates his CPB-Workshops in various Masters, among them Master in Design Management, Master in Fashion and Master in Graphic Design.
"About the title" may belong to another edition of this title.
Mooney's bookstore
Den Helder, Netherlands
AbeBooks seller since June 10, 2024
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