Creativity in Business: The Basic Guide for Generating and Selecting Ideas

Creativity in Business is the basic guide for idea generation and  selection. Focussed specifically on business and education. 

The book outlines the 4 step creative process: 

- Ask the right questions 

- Generate a lot of ideas 

- Select the right ones 

- Start implementing 

Turn idea-killers into idea-boosters! 

Make creativity happen in your organisation, business or educational institution. 

Creativity in Business is the revised version of Creativity Today -the management book on applied creativity- which has already inspired tens of thousands of managers, teachers, and students around the world. Now this book is made available again in a revised version, with a new title, subtitle, partial content updates and cover design, all intended to position this creativity classic and to emphasize its attractiveness as a basic guide for businesses and organizations that wish to become more creative.