Creativity in Business: The Basic Guide for Generating and Selecting Ideas

Igor Byttebier

ISBN 10: 906369380X / ISBN 13: 9789063693800

Published by BIS Publishers B.V., 2015

About this Item

Igor Byttebier, BIS Publishers B.V. Creativity in Business is the basic guide for idea generation and selection. It focuses specifically on business and education. The book outlines the 4 step creative process: - Ask the right questions - Generate a lot of ideas - Select the right ones - Start implementing Turn idea-killers into idea-boosters! The authors -Ramon Vullings & Igor Byttebier- aim to make creativity happen in your organisation, business or educational institution. Creativity in Business is the revised version of Creativity Today -the management book on applied creativity- which has already inspired tens of thousands of managers, teachers, and students around the world. Now this book is made available again in a revised version, with a new title, subtitle, partial content updates and cover design, all intended to position this creativity classic and to emphasize its attractiveness as a basic guide for businesses and organizations that wish to become more creative.

Seller Inventory # 9789063693800

Bibliographic Details

• Title: Creativity in Business: The Basic Guide for Generating and Selecting Ideas
• Publisher: BIS Publishers B.V.
• Publication Date: 2015
• Language: English
• ISBN 10: 906369380X
• ISBN 13: 9789063693800
• Binding: Paperback
• Book Type: Paperback

About this title

Synopsis

Creativity in Business is the basic guide for idea generation and  selection. Focussed specifically on business and education. 

The book outlines the 4 step creative process: 

- Ask the right questions 

- Generate a lot of ideas 

- Select the right ones 

- Start implementing 

Turn idea-killers into idea-boosters! 

Make creativity happen in your organisation, business or educational institution. 

Creativity in Business is the revised version of Creativity Today -the management book on applied creativity- which has already inspired tens of thousands of managers, teachers, and students around the world. Now this book is made available again in a revised version, with a new title, subtitle, partial content updates and cover design, all intended to position this creativity classic and to emphasize its attractiveness as a basic guide for businesses and organizations that wish to become more creative.

About the Author

Ramon Vullings: Ramon Vullings is inspirational speaker, an innovation expert with humor, enthusiastic master of interaction, business author on applied creativity & cross industry innovation and ideaDJ.