Creativity in Business: The Basic Guide for Generating and Selecting Ideas
Byttebier, Igor,Vullings, Ramon
Language: English
Published by BIS Publishers, 2015
- Softcover
- Used
Seller: HPB-Ruby, Dallas, TX, U.S.A.HPB-Ruby
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Condition: Used - Very good
US$ 11.00
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- Title
- Creativity in Business: The Basic Guide for Generating and Selecting Ideas
- Author
- Byttebier, Igor,Vullings, Ramon
- Publisher
- BIS Publishers
- Publication year
- 2015
- Condition
- Very Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 906369380X
- ISBN 13
- 9789063693800
The book outlines the 4 step creative process:
Turn idea-killers into idea-boosters!
Make creativity happen in your organisation, business or educational institution.
Creativity in Business is the revised version of Creativity Today -the management book on applied creativity- which has already inspired tens of thousands of managers, teachers, and students around the world. Now this book is made available again in a revised version, with a new title, subtitle, partial content updates and cover design, all intended to position this creativity classic and to emphasize its attractiveness as a basic guide for businesses and organizations that wish to become more creative.
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