Creativity in Business: The Basic Guide for Generating and Selecting Ideas

Byttebier, Igor,Vullings, Ramon

ISBN 10: 906369380X / ISBN 13: 9789063693800

Published by BIS Publishers, 2015

About this Item

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Bibliographic Details

• Title: Creativity in Business: The Basic Guide for Generating and Selecting Ideas
• Publisher: BIS Publishers
• Publication Date: 2015
• Language: English
• ISBN 10: 906369380X
• ISBN 13: 9789063693800
• Binding: paperback
• Condition: Very Good

About this title

Synopsis

Creativity in Business is the basic guide for idea generation and  selection. Focussed specifically on business and education. 

The book outlines the 4 step creative process: 

- Ask the right questions 

- Generate a lot of ideas 

- Select the right ones 

- Start implementing 

Turn idea-killers into idea-boosters! 

Make creativity happen in your organisation, business or educational institution. 

Creativity in Business is the revised version of Creativity Today -the management book on applied creativity- which has already inspired tens of thousands of managers, teachers, and students around the world. Now this book is made available again in a revised version, with a new title, subtitle, partial content updates and cover design, all intended to position this creativity classic and to emphasize its attractiveness as a basic guide for businesses and organizations that wish to become more creative.

About the Author

Ramon Vullings: Ramon Vullings is inspirational speaker, an innovation expert with humor, enthusiastic master of interaction, business author on applied creativity & cross industry innovation and ideaDJ.