Creativity in Business

Igor Byttebier, Ramon Vullings

ISBN 10: 906369380X / ISBN 13: 9789063693800

Published by BIS Publishers B.V., NL, 2015

About this Item

Creativity Today - the management book on applied creativity and written by Ramon Vullings and Igor Byttebier - has inspired tens of thousands of managers, teachers and students around the world. Now this book is made available again in a revised version, under a new title, new subtitle and with a new cover design. All intended to focus this creativity classic more on education and to emphasize its attractiveness as a basic guide for businesses, schooling institutions and organizations that wish to understand the basics of applied creativity. Creativity in Business is clear, practical, fun, and rich with twenty years of experience. The book is a personal creativity coach, offering ideas, exercises and inspiration. Users (not just readers, in other words), are encouraged to grasp the essence of creativity, to put what they have learned into practice and to inspire others. If you want to learn how to generate and enrich ideas more easily, to become an inspiring coach for creative sessions, Creativity in Business will help you to and radical new ideas and select the right ones.

Seller Inventory # LU-9789063693800

Bibliographic Details

• Title: Creativity in Business
• Publisher: BIS Publishers B.V., NL
• Publication Date: 2015
• Language: English
• ISBN 10: 906369380X
• ISBN 13: 9789063693800
• Binding: Paperback
• Condition: New
• Dimensions: 17.65W x 2.16H x 24.26D centimeters 17.65 centimeters width by 2.16 centimeters height by 24.26 centimeters depth

About this title

Synopsis

Creativity in Business is the basic guide for idea generation and  selection. Focussed specifically on business and education. 

The book outlines the 4 step creative process: 

- Ask the right questions 

- Generate a lot of ideas 

- Select the right ones 

- Start implementing 

Turn idea-killers into idea-boosters! 

Make creativity happen in your organisation, business or educational institution. 

Creativity in Business is the revised version of Creativity Today -the management book on applied creativity- which has already inspired tens of thousands of managers, teachers, and students around the world. Now this book is made available again in a revised version, with a new title, subtitle, partial content updates and cover design, all intended to position this creativity classic and to emphasize its attractiveness as a basic guide for businesses and organizations that wish to become more creative.

About the Author

Ramon Vullings: Ramon Vullings is inspirational speaker, an innovation expert with humor, enthusiastic master of interaction, business author on applied creativity & cross industry innovation and ideaDJ.