One Up: Creativity, Competition, and the Global Business of Video Games
Language: English
Published by Columbia Business School Publishing, 2020
- Hardcover
- Used
Seller: The Enigmatic Reader, Los Angeles, CA, U.S.A.The Enigmatic Reader
AbeBooks seller since May 18, 1999
Condition: Used - Very good
US$ 5.00
Quantity: 1 available
Add to basketSeller Inventory # 039923
- Title
- One Up: Creativity, Competition, and the Global Business of Video Games
- Author
- Van Dreunen, Joost
- Publisher
- Columbia Business School Publishing
- Publication year
- 2020
- Condition
- Very Good
- Dust jacket
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0231197527
- ISBN 13
- 9780231197526
- Seller catalogs
- Business
One Up offers a pioneering empirical analysis of innovation and strategy in the video game industry to explain how it has evolved from a fringe activity to become a mainstream form of entertainment. Joost van Dreunen, a widely recognized industry expert with over twenty years of experience, analyzes how game makers, publishers, and platform holders have tackled strategic challenges to make the video game industry what it is today. Using more than three decades of rigorously compiled industry data, he demonstrates that video game companies flourish when they bring the same level of creativity to business strategy that they bring to game design. Filled with case studies of companies such as Activision Blizzard, Apple, Electronic Arts, Epic Games, Microsoft, Nexon, Sony, Take-Two Interactive, Tencent, and Valve, this book forces us to rethink common misconceptions around the emergence of digital and mobile gaming. One Up is required reading for investors, creatives, managers, and anyone looking to learn about the major drivers of change and growth in contemporary entertainment.
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About the Author
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The Enigmatic Reader
Los Angeles, CA, U.S.A.
AbeBooks seller since May 18, 1999
Shipping rates within U.S.A.
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The Enigmatic Reader is the unexpected outcome of years of book collecting. After filling up the house to an extreme, (the attic was on the brink of collapse) we decided we had no choice but to share the riches. Luckily about this time the internet became a great place to connect book-buyers with book-sellers. We have really enjoyed the opportunity to connect people with the books they are looking for. Let us know your interests and we will try to find a book to match them. If you find a book on our list that you really want but you can't afford it, let us know - maybe we can work something out. Our descriptions are not too detailed, but we do try to describe the basics and point out any major flaws.…
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History, Religion, Literary Studies, Social SciencesSeller's business information
The Enigmatic Reader
1336 W. 25th St.
Los Angeles, CA U.S.A. 90007
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