Creativity, Innovation, and Quality
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Language: English
Published by Asq Pr, 1997
- Hardcover
- New
Hardcover
Condition: New
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Seller Inventory # 12I30_26_0873894049
- Title
- Creativity, Innovation, and Quality
- Author
- Plsek, Paul E.
- Publisher
- Asq Pr
- Publication year
- 1997
- Condition
- new
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0873894049
- ISBN 13
- 9780873894043
Written for professionals engaged in quality management activities, discusses ways to improve quality using innovation and creativity. Considers creative thinking in reengineering, design, customer needs analysis, and problem solving, and explains the principles which underlie creative thought, debunking the stereotypes associated with it. Drawing on recent advances from the field of cognitive science, aims to familiarize the reader creative thought and to encourage the development of techniques for generating creative thought on demand. Annotation c. by Book News, Inc., Portland, Or.
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