Creativity Unlimited: Thinking Inside the Box for Business Innovation
Language: English
Published by Wiley, 2009
- Hardcover
- Used
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
AbeBooks seller since July 2, 2009
Condition: Used - Very good
US$ 16.14
Quantity: 1 available
Add to basketItem description from seller
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G0470770848I4N00
- Title
- Creativity Unlimited: Thinking Inside the Box for Business Innovation
- Author
- Dahlen, Micael
- Publisher
- Wiley
- Publication year
- 2009
- Condition
- Very Good
- Dust jacket
- No Jacket
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0470770848
- ISBN 13
- 9780470770849
- Item weight
- 1.3 pounds
The book is structured around three key steps:
- Expanding the box: so that the pieces of the puzzle in it can move around more freely
- Filling the box: with even more knowledge, and how to get these new pieces of the puzzle to connect with the existing ones
- Shaking the box: so that the pieces fall into new places and form new patterns.
The book shows that anybody can be creative.
The creative methods suggested in the book will be linked to real business examples from which techniques have been developed to help their implementation. Numerous exercises and ‘eye-openers’ form part of the practical implementation of Micael Dahlén’s ideas. The book is framed by models and concepts of how creativity works (the creative process, the creative person and the creative result) and what its effects are.
"Synopsis" may belong to another edition of this title.
About the Author
Micael Dahlén is a Professor of Business Administration and Marketing Strategy at the Stockholm School of Economics. His award-winning research within marketing, creativity and consumer behaviour has been published in four books and numerous journal articles. His work is used in various educations in Europe, Asia and the United States, and he lectures and workshops frequently in the industry.
"About the title" may belong to another edition of this title.
ThriftBooks-Dallas
Dallas, TX, U.S.A.
AbeBooks seller since July 2, 2009
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