Creativity Works!: Unleash your Creativity, Beat the Robot and Work Happily Ever After (Paperback)

Joris Van Dooren

ISBN 10: 9063695063 / ISBN 13: 9789063695064

Published by BIS Publishers B.V., Amsterdam, 2018

About this Item

Paperback. Scientists say half the work we do will soon be done by robots. The one skill that ensures our relevance on the job market is creativity. And even if science is wrong, it s still big fun to develop yourself creatively. In this book you learn what creativity is and why we should it kill its number one enemy: the f*ckoff gnome. Develop your basic skills, learn how a smart creative process can be executed and pick up on brilliant idea judgment tools. Creativity Works! provides great instructions to successfully prototype and sell your ideas, solutions and concepts. Let s beat the robot! Scientists say half the work we do will soon be done by robots. The one skill that ensures our relevance on the job market is creativity. And even if science is wrong, its still big fun to develop yourself creatively. In this book you learn what creativity is and why we should it kill its number one enemy: the f*ckoff gnome. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Seller Inventory # 9789063695064

Bibliographic Details

• Title: Creativity Works!: Unleash your Creativity, Beat the Robot and Work Happily Ever After (Paperback)
• Publisher: BIS Publishers B.V., Amsterdam
• Publication Date: 2018
• Language: English
• ISBN 10: 9063695063
• ISBN 13: 9789063695064
• Binding: Paperback
• Condition: new

About this title

Synopsis

Scientists say half the work we do could soon be done by robots and creativity is the number one skill that keeps you relevant on the job market. Even if science is wrong, it's still great fun to develop yourself creatively. In Creativity Works! the authors explain what creativity is and why we are less creative than we would like to be – blame it on our brains and the way we were treated as kids at school. In this book you'll practise basic skills to become creative and learn how a smart creative process can be designed and executed. From the formulation of a good starting question to research methods that will give you great inspiration and insights, and from smart divergent thinking to brilliant idea judgement tools: it's all in there. Furthermore, Creativity Works! gives you great instructions on successfully prototyping and selling your ideas, solutions and concepts. Let's beat the robot and work happily ever after!

About the Author

Joris van Dooren started his career developing concepts as a creative in advertising and since 2009 he has taught creativity, advertising and branding at the Fontys University of Applied Sciences in the Netherlands. Coen Luijten worked for many years in the banking and insurance industry. He gained his Master's degree in Imagineering (Master's in Business Innovation) in 2017 and he has taught creativity, advertising and branding at the Fontys University of Applied Sciences in the Netherlands since 2010.