Crisis Communication

Zaremba, Alan Jay Jay

ISBN 10: 0765620529 / ISBN 13: 9780765620521

Published by Routledge (edition 1), 2010

About this Item

The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Seller Inventory # 0765620529-7-1

Bibliographic Details

• Title: Crisis Communication
• Publisher: Routledge (edition 1)
• Publication Date: 2010
• Language: English
• ISBN 10: 0765620529
• ISBN 13: 9780765620521
• Binding: Paperback
• Edition: 1.
• Condition: Fair

About this title

Synopsis

Crises happen. When they do, organizations must learn to effectively communicate with their internal and external stakeholders, as well as the public, in order to salvage their reputation and achieve long-term positive effects. Ineffective communication during times of crisis can indelibly stain an organization’s reputation in the eyes of both the public and the members of the organization.

The subject of crisis communication has evolved from a public relations paradigm of reactive image control to an examination of both internal and external communication, which requires proactive as well as reactive planning. There are many challenges in this text, for crisis communication involves more than case analysis; students must examine theories and then apply these principles. This text prepares students by:

• Providing a theoretical framework for understanding crisis communication
• Examining the recommendations of academics and practitioners
• Reviewing cases that required efficient communication during crises
• Describing the steps and stages for crisis communication planning

Crisis Communication is a highly readable blend of theory and practice that provides students with a solid foundation for effective crisis communication.

About the Author

Alan Jay Zaremba