Crisis Communication
Zaremba, Alan Jay Jay
Sold by MERS Goodwill, Saint Louis, MO, U.S.A.
AbeBooks Seller since March 13, 2026
Used - Soft cover
Condition: Used - Good
Ships within U.S.A.
Quantity: 1 available
Add to basketSold by MERS Goodwill, Saint Louis, MO, U.S.A.
AbeBooks Seller since March 13, 2026
Condition: Used - Good
Quantity: 1 available
Add to basketUsed - Good: All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May include From the library of labels. Shrink wrap, dust covers, or boxed set case may be missing. Item may be missing bundled media. Any access codes or passwords originally included with the book may be expired, used or no longer valid. Image is stock photo and cover art edition may be different than pictured.
Seller Inventory # MERV.0765620529.G
Crises happen. When they do, organizations must learn to effectively communicate with their internal and external stakeholders, as well as the public, in order to salvage their reputation and achieve long-term positive effects. Ineffective communication during times of crisis can indelibly stain an organization’s reputation in the eyes of both the public and the members of the organization.
The subject of crisis communication has evolved from a public relations paradigm of reactive image control to an examination of both internal and external communication, which requires proactive as well as reactive planning. There are many challenges in this text, for crisis communication involves more than case analysis; students must examine theories and then apply these principles. This text prepares students by:
Crisis Communication is a highly readable blend of theory and practice that provides students with a solid foundation for effective crisis communication.
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