Critical Evaluation of Internet Advertising
Language: English
Published by Grin Verlag, 2010
- Softcover
- New

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- Title
- Critical Evaluation of Internet Advertising
- Author
- Vurro, Marcella
- Publisher
- Grin Verlag
- Publication year
- 2010
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 3640525949
- ISBN 13
- 9783640525942
Essay from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: very good, Liverpool John Moores University, course: Integrated Marketing Communication, language: English, abstract: The essay is focussing on a critical evaluation of online advertising. It examines different online advertising instruments, such as banner, websites, keyword advertising etc. and identifies the advantages and disadvantages of online advertising.
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