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Bibliographic Details

Title: The Critical Response to Ishmael Reed (Critical Responses in Arts and Letters)
Publisher: Greenwood
Publication Date: 1999
ISBN 10: 0132058650
ISBN 13: 9780132058650
Binding: hardcover
Condition: Good

About this title

Synopsis

The Fifth Edition of Marketing Channels shows readers how to design, develop and maintain effective relationships among channel members to achieve sustainable competitive advantage by using both strategic and managerial frames of reference. It emphasizes strategies for planning, organizing and controlling the alliances among the institutions, agencies and in-house units that bring products and services to market. The text focuses on the way in which marketing channels can provide customer service both for the end-users they serve and the organizations that comprise them.

From the Back Cover

The Fifth Edition of Marketing Channels shows readers how to design, develop and maintain effective relationships among channel members to achieve sustainable competitive advantage by using both strategic and managerial frames of reference. It emphasizes strategies for planning, organizing and controlling the alliances among the institutions, agencies and in-house units that bring products and services to market. The text focuses on the way in which marketing channels can provide customer service—both for the end-users they serve and the organizations that comprise them.

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