Toward Cross-Channel Management: A Comprehensive Guide for Retail Firms
Language: English
Published by De Gruyter Oldenbourg, 2017
- Softcover
- New
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- Title
- Toward Cross-Channel Management: A Comprehensive Guide for Retail Firms
- Author
- Rudolph, Thomas; Brunner, Felix
- Publisher
- De Gruyter Oldenbourg
- Publication year
- 2017
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 3110553899
- ISBN 13
- 9783110553895
In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company's performance and enhance their overall value proposition by showing how to select the appropriate cross-channel strategy and how to establish synergies between online and offline channels.
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About the Author
Dr. Felix Brunner (Migros Genossenschaftsbund, Zurich); Prof. Dr. Thomas Rudolph (University of St. Gallen)
"About the title" may belong to another edition of this title.
California Books
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