Cross-Cultural Business Behavior (Marketing, Negotiating and Managing Across Cultures)
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Language: English
Published by Munksgaard Intl Pub Ltd, 1999
- Hardcover
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Hardcover
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- Title
- Cross-Cultural Business Behavior (Marketing, Negotiating and Managing Across Cultures)
- Author
- Gesteland, Richard R.
- Publisher
- Munksgaard Intl Pub Ltd
- Publication year
- 1999
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 8716134281
- ISBN 13
- 9788716134288
- Edition
- 2nd Edition
The second edition is an enhanced version of the original book, a practical guide for international business people who sell, manage and negotiate across cultures. Written in clear, easily understandable English, Cross-Cultural Business Behavior is based on the author's 35 years of hands-on experience doing business in 55 different countries.
Part One organizes international business customs and practices into logical, easily understood patterns so as to enable the international manager to conduct business successfully around the world. The text contains dozens of examples, anecdotes, diagrams and cases to illustrate and clarify the key points.
Part Two presents 32 unique Negotiator Profiles designed to prepare the business visitor to conduct effective negotiations in the world's major markets.
Part One organizes international business customs and practices into logical, easily understood patterns so as to enable the international manager to conduct business successfully around the world. The text contains dozens of examples, anecdotes, diagrams and cases to illustrate and clarify the key points.
Part Two presents 32 unique Negotiator Profiles designed to prepare the business visitor to conduct effective negotiations in the world's major markets.
"Synopsis" may belong to another edition of this title.
About the Author
Richard R. Gesteland is the founder of Global Management LLC, an international consultancy serving corporate and institutional clients.
"About the title" may belong to another edition of this title.
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