Cross Cultural Issues in Consumer Science and Consumer Psychology : Current Perspectives and Future Directions
Language: English
Published by Springer, 2017
- Hardcover
- Used
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- Title
- Cross Cultural Issues in Consumer Science and Consumer Psychology : Current Perspectives and Future Directions
- Author
- Van Herk, Hester (EDT); Torelli, Carlos J. (EDT)
- Publisher
- Springer
- Publication year
- 2017
- Condition
- As New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 3319650904
- ISBN 13
- 9783319650906
- Culture as a driver of individual and national consumer behavior.
- Consumer culture-based attitudes toward buying foreign versus domestic products.
- Country-of-origin effects: consumer perceptions of international products.
- The roles of cultural influences in product branding.
- Cultural aspects of consumer-brand relationships.
- Consumer behavior in the emerging marketplace of subsistence countries.
"Synopsis" may belong to another edition of this title.
About the Author
Hester van Herk is Professor of Cross-Cultural Marketing Research at Vrije Universiteit, Amsterdam, the Netherlands. She is an expert in consequences of personal and cultural values on consumer behavior in developed and emerging markets and in cross-cultural research methodology. She is co-author of the book International and Cross-Cultural Business Research (Sage 2017). About cross-cultural and methodological topics professor Van Herk has published in journals such as Journal of Marketing Research, Journal of Cross-Cultural Psychology, Journal of International Marketing, European Journal of Marketing, Organizations and Markets in Emerging Economies, and Multivariate Behavioral Research.
Carlos J. Torelli is Professor of Business Administration, University of Illinois at Urbana-Champaign. He is an expert in cross-cultural consumer psychology and global branding. Professor Torelli is the author of Globalization, C
ulture and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization (Palgrave Macmillan 2013), and has published numerous articles in top journals in marketing and psychology. He has also served as Associate Editor at the Journal of Cross-Cultural Psychology, and currently serves as senior editor at the International Journal of Research in Marketing, as well as in the editorial board of top marketing journals.
"About the title" may belong to another edition of this title.
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