Cross-Cultural Research in Practice

Cross-Cultural Research in Practice brings together 19 chapters by leading experts from academia, industry, and government. The volume presents useful and timely topics, methods, and solutions to enhance research quality and design across cultures, languages, and countries.

Part I. Survey Translation and Pretesting Considerations
Ch.1. Cultural mismatches in translation of key sociodemographic questions by Patricia Goerman, Alisú Schoua-Glusberg, and Ariana Muñoz Maurás
Ch.2. Development of a practical translation approach for survey research projects by Liana Manuel, Luis Contreras, Lisa Lee, Barbara Fernandez, Jennifer Vanicek, Meredith Gonsahn, Eduardo Salinas, and Eileen Graf
Ch.3. Exploring the effects of pre-interview practice in Asian language cognitive interviews by Hyunjoo Park, Patricia Goerman, and Mandy Sha
Ch.4. The performance of vignettes in focus groups and cognitive interviews in a cross-cultural context by Mikelyn Meyers, YazmÍn A. G. Trejo, and Lucia Lykke

Part II. Advancements in methods and evaluations
Ch.5. Conducting respondent-driven sampling with ethnic minority populations: The state of the field by Mariel McKone Leonard
Ch.6. Using machine learning to evaluate questions in a multilingual survey by Ting Yan, Hanyu Sun, and Anil Battalahalli
Ch.7. Multicultural Insights Test: Development of a diagnostic tool for engaging multicultural populations by Edward Rincón and Dexter Purnell
Ch.8. Crosslinguistic analysis of an English proficiency question by Marcus Berger, Betsari Otero Class, and Angie O'Brien

Part III. U.S. Latinos/as
Ch.9. The effects of Spanish-language materials in a local area ABS mixed-mode survey on response rates and sample composition: An experiment by Kristen Olson, Minshuai Ding, and Amanda Ganshert
Ch.10. Comparing techniques to identify Spanish-speaking households by Martha McRoy and Juanita Vivas Bastidas
Ch.11. Language choices in surveys: how switching language of interview highlights both identity and acculturation by Ángel Saavedra Cisneros
Ch.12. Successful techniques to recruit Hispanic and Latino research participants by Mandy Sha, Georgina McAvinchey, Rosanna Quiroz, and Jennifer Moncada
Ch.13. Device and Internet use among Spanish-dominant Hispanics: Implications for Web survey design and testing by YazmÍn A. G. Trejo and Alisú Schoua-Glusberg
Ch.14. An argument for asking about transnational assets in surveys by Ilana M. Ventura

Part IV. Low-and-Middle-Income-Countries (LMIC)
Ch.15. Survey practice in non-survey-literate populations: Lessons learned from a cognitive interview study in Brazil by Meredith Massey
Ch.16. Can I interview her? Gatekeeping in a telephone survey of female migrants in India by Sharan Sharma, Bijay Chouhan, O.P. Sharma, Jaya Koti, and Sonalde Desai
Ch.17. Proxy coverage of mobile phone surveys in Low- and Middle-Income Countries: A family profile by Mahmoud Elkasabi
Ch.18. Age heaping in CATI surveys in Kenya and Nigeria by Charles Lau, Jon Kumaresan, Varsha Sivaram, Jackline Muthoni, and Brian Tabu

Thought Leadership
Ch.19. Expanding the reach of science communication: Tools, motivation, and recommendations by Mandy Sha with Frauke Kreuter

Originally published as open-access articles in Survey Practice, an editor-reviewed e-journal from the American Association for Public Opinion Research (AAPOR), these chapters appeared in special issues in 2017 and 2025. Open access doi 10.29115/SP-2025-0004

"This volume can be seen as a 'greatest hits' collection, bringing together some of the journal's most insightful contributions.
— Tim Johnson, Past President of the American Association for Public Opinion Research (AAPOR)