Title: Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences
Publisher: Lulu Press, Inc.
Publication Date: 2010
Language: English
ISBN 10: 0557285658
ISBN 13: 9780557285655
Binding: Soft cover
Condition: New

About this title

Synopsis

This text is an introduction to the future of mass media and mass communications – cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications.

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