Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences
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Language: English
Published by Lulu Press, Inc., 2010
- Softcover
- Used
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Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.
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- Title
- Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences
- Author
- Davidson, Drew; Al., Et
- Publisher
- Lulu Press, Inc.
- Publication year
- 2010
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0557285658
- ISBN 13
- 9780557285655
This text is an introduction to the future of mass media and mass communications – cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications.
"Synopsis" may belong to another edition of this title.
Zoom Books East
Glendale Heights, IL, U.S.A.
5-star seller
AbeBooks seller since July 1, 2024
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