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Cross-Media Cookbook: A Start-Up Primer

Mark Evans, Laura Gale, Tom Defino

ISBN 10: 1929734530 / ISBN 13: 9781929734535
Published by NAPL, 2004
Used Condition: Good Soft cover
From Once Upon A Time Books (Springdale, AR, U.S.A.)

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Bibliographic Details

Title: Cross-Media Cookbook: A Start-Up Primer

Publisher: NAPL

Publication Date: 2004

Binding: Paperback

Book Condition:Good

About this title


A management guide to moving forward with cross-media publishing services, this book walks you through defining, planning and implementing cross-media services to your customers. Includes: an industry in transition; rethinking the market: a new look at customers; building a bridge to cross media publishing; preparing for cross-media publishing; the importance of financial responsibility; build, buy, partner, or acquire? building interactive services; building the cross-media team; building the cross-media workspace; the new language of sales

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