Crypto currency marketing: Mathematical Models for Understanding Consumer Behavior in the Digital Currency Space

Roy, Monjit; Sharma, Sanjay

ISBN 10: 6208439701 / ISBN 13: 9786208439705

Published by LAP LAMBERT Academic Publishing, 2025

About this Item

Seller Inventory # I-9786208439705

Bibliographic Details

• Title: Crypto currency marketing: Mathematical Models for Understanding Consumer Behavior in the Digital Currency Space
• Publisher: LAP LAMBERT Academic Publishing
• Publication Date: 2025
• Language: English
• ISBN 10: 6208439701
• ISBN 13: 9786208439705
• Binding: Soft cover
• Condition: New

About this title

Synopsis

"Cryptocurrency Marketing: Mathematical Models for Understanding Consumer Behavior in the Digital Currency Space" explores how mathematical models and behavioral economics can be leveraged to understand and influence consumer behavior in the cryptocurrency market. The book provides marketers with insights into consumer adoption, decision-making processes, and how to use predictive analytics to craft effective marketing strategies. It covers key topics such as the application of game theory to cryptocurrency marketing, strategies for building trust in digital currency transactions, and how to navigate global markets with tailored approaches. By integrating mathematical frameworks, consumer behavior models, and psychological principles, the book helps marketers optimize campaigns and engage with cryptocurrency consumers more effectively. The strategies discussed aim to address the unique challenges posed by the volatility and complexity of cryptocurrency, offering practical tools to succeed in this rapidly evolving market.