Cultural Destinations* Online Communication and Promotion: Discovering Official and Unofficial Online Sources Peculiarities of Cultural Destinations Promotion

Inversini, Alessandro

ISBN 10: 3845471778 / ISBN 13: 9783845471778

Published by LAP LAMBERT Academic Publishing, 2011

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Bibliographic Details

• Title: Cultural Destinations* Online Communication and Promotion: Discovering Official and Unofficial Online Sources Peculiarities of Cultural Destinations Promotion
• Publisher: LAP LAMBERT Academic Publishing
• Publication Date: 2011
• Language: English
• ISBN 10: 3845471778
• ISBN 13: 9783845471778
• Binding: Paperback
• Condition: Like New
• Book Type: book

About this title

Synopsis

Destinations websites and particularly cultural destinations’ websites have their own communication strategies: they act as hubs with respect to destinations’ stakeholders (e.g. cultural attractions but also accommodations, associations, etc). The objective of this research is to study the peculiarity of this specific online communication domain. Results show that there are differences between cultural destinations’ and leisure destinations’ online communication, and that online information competitors (mostly unofficial websites) are spreading on the internet the same contents as destinations’ websites, but they are marketing the destination in an emotional way.

About the Author

Alessandro Inversini holds a PhD in Communication Sciences from Università della Svizzera italiana (USI). His research field of interests are where communication, tourism and new media overlap. Alessandro is former director of webatelier.net (USI) and director of ticinoinfo sa(Ticino Region Tourism New Media Competence Center).