Cultural Intelligence effect on European Beer Producers Export Strategy: A research study on business leaders cultural intelligence effect on entrepreneurial international initiatives

stolz MSc, robert

ISBN 10: 107738100X / ISBN 13: 9781077381001

Published by Independently published, 2019

About this Item

116 pages. 9.00x6.00x0.29 inches. In Stock.

Seller Inventory # zk107738100X

Bibliographic Details

• Title: Cultural Intelligence effect on European Beer Producers Export Strategy: A research study on business leaders cultural intelligence effect on entrepreneurial international initiatives
• Publisher: Independently published
• Publication Date: 2019
• Language: English
• ISBN 10: 107738100X
• ISBN 13: 9781077381001
• Binding: Paperback
• Condition: Brand New

About this title

Synopsis

For the gradually internationalizing European beer producing industry, Cultural Intelligence (CQ) of the CEOs is proposed as a differentiating factor leading some breweries to internationalize while others do not. A sample of 72 breweries were surveyed to discover if their CEO’s CQ could explain their propensity for export. Control variables: size of brewery, years on the job, time spent abroad and # of int’l contacts among others were included in the analysis of the brewery’s (international) operations. Significant support was found to support the hypothesis that the higher a CEO’s CQ, the more likely the CEO is to embark on an international exporting strategy. It was the first empirical study of its kind to link CEO CQ to propensity for exporting and contributes to the fields of firm internationalization, leadership effect on firm performance and cultural intelligence.