Synopsis
This book critically engages with the Walt Disney Company as a global media conglomerate as they mark their 100th year of business. It reflects on and looks forward to the past, present and future of the company and the scholarly engagement surrounding it through three key areas: Disney as a Company, Disney’s Representations, and Relating to Disney. ‘Disney as a Company’ identifies the corporate and management cultural changes over Disney’s 100-year history, with contributors examining Disney’s transnational media influence, changes in management strategy, and Disney’s recent transmedia venture: Disney+. ‘Disney’s Representations’ features chapters critically engaging with gender, disability, and iconic characters that imply cultural change. ‘Relating to Disney’ embodies the crucial work examining how audiences engage with Disney, with contributors exploring fashion, Disney Fandom and identity, and how people engage with the space of the Parks. This edited collection explores the newer additions to the company, but also reflects on the company’s past over its 100 years. The chapters provide a diverse examination of the many facets of one of the most successful global media conglomerates, providing scholars, students, and interested audiences a global and interdisciplinary snapshot of the Walt Disney Company at 100 years.
About the Authors
Robyn Muir is lecturer in media and communication at the University of Surrey.
Priscilla Hobbs is a Senior Associate Dean at Southern New Hampshire University, USA. She is the author of Harry Potter and the Myth of Millennials: Identity, Reception, and Politics (Bloomsbury 2022) and Walt's Utopia: Disneyland and American Mythmaking (2024) and is the editor of the Studies in Disney and Culture series for Bloomsbury.
Emily Aguiló-Pérez is assistant professor of English at West Chester University of Pennsylvania.
Hannah Helm is lecturer in English literature at the University of Salford.
Rebecca Rowe is assistant professor of children’s literature at Texas A&M University-Commerce.
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