Cultural Sensitivity, Cross-Border Logistics, and E-Commerce in Global Marketing. This item is unavailable.
Language: English
Published by IGI Global, 2025
- Softcover
- New
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Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
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Softcover
Condition: New
US$ 263.43
Item description from seller
New Book. Shipped from UK. Established seller since 2000.
Seller Inventory # L2-9798337305295
- Title
- Cultural Sensitivity, Cross-Border Logistics, and E-Commerce in Global Marketing
- Publisher
- IGI Global
- Publication year
- 2025
- Condition
- New
- Binding
- PAP
- Language
- English
- ISBN 13
- 9798337305295
- Item weight
- 1,206 grams
"The objectives of the edited book are to explore several continuing trends of global marketing management strategies in the digitalized domain, by attempting to recognize and comprehend the main obstacles to marketing & management transformation in the age of digital age in diverse cultures and cross-cultural business applications, which have an impact on both domestic and multinational marketing strategies"-- Provided by publisher.
"Synopsis" may belong to another edition of this title.