Cultural Sensitivity, Cross-Border Logistics, and E-Commerce in Global Marketing
Language: English
Published by IGI Global, US, 2025
- Softcover
- New
Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK
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Softcover
Condition: New
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- Title
- Cultural Sensitivity, Cross-Border Logistics, and E-Commerce in Global Marketing
- Author
- Theodore Tarnanidis
- Publisher
- IGI Global, US
- Publication year
- 2025
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 13
- 9798337305295
- Dimensions
- 21.59 x 2.46 x 27.94 cm
"The objectives of the edited book are to explore several continuing trends of global marketing management strategies in the digitalized domain, by attempting to recognize and comprehend the main obstacles to marketing & management transformation in the age of digital age in diverse cultures and cross-cultural business applications, which have an impact on both domestic and multinational marketing strategies"-- Provided by publisher.
"Synopsis" may belong to another edition of this title.
Rarewaves.com UK
London, United Kingdom
5-star seller
AbeBooks seller since June 11, 2025
Shipping rates from United Kingdom to U.S.A.
| Item | 60 to 60 business days | 60 to 60 business days |
|---|---|---|
| First item | US$ 85.86 | US$ 132.10 |
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