Cultural Sensitivity, Cross-Border Logistics, and E-Commerce in Global Marketing
Language: English
Published by Igi Global Scientific Publishing, 2025
- Softcover
- New
Seller: California Books, Miami, FL, U.S.A.California Books
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- Title
- Cultural Sensitivity, Cross-Border Logistics, and E-Commerce in Global Marketing
- Publisher
- Igi Global Scientific Publishing
- Publication year
- 2025
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 13
- 9798337305295
"The objectives of the edited book are to explore several continuing trends of global marketing management strategies in the digitalized domain, by attempting to recognize and comprehend the main obstacles to marketing & management transformation in the age of digital age in diverse cultures and cross-cultural business applications, which have an impact on both domestic and multinational marketing strategies"-- Provided by publisher.
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California Books
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