Flying blind with customers, colleagues, collaborators or competitors? Frustrated by misunderstandings or conflicts with other organizational silos or cultures?
Learn the #1 skill: how to step into anyone's shoes, decode their mindset, and get the job done with anyone, anywhere.
Sweden's Electrolux wondered why its vacuum cleaners did not sell in the United States. When someone realized its slogan "Nothing sucks like Electrolux!" had a totally unintended meaning in America, it was too late...
Few of us are prepared to manage across cultures,and blind-spots can be costly--from lost opportunities to lawsuits.
Culture Clash not only reminds us of our blindness, but also offers a cure."
--Scott A. Snook, Professor, Harvard Business School
Forged in the fire of clashing cultures and living on four continents, Dr. Zweifel, the CEO, Columbia professor and award-winningauthor, unpacks the toolbox he developed over threedecades of helping managers in 100+ countries lead effectively--a fool-proof system for success across organizationaland cultural boundaries.
Culture Clash 2 is not another Kiss, Bow or Shake Hands. Suchprotocol-laden books on whether to bring wine to a dinner in Singapore miss themark: Non-compliance with local etiquette is not the deal-breaker.
What has derailed deals is ourinability to read between the lines, decode the mindset of the other side, and see the world from other perspectives.
In this action-packed, quick and funread (cross-cultural fiascos can be hilarious... Some jokes are so risqué thatthe publisher banned them until now), you will learn:
- How a tiny investment in yourcross-cultural skillset can yield an enormous return--and might have prevented calamities like 9/11, which Dr. Zweifelwitnessed up close, or failures like the DaimlerChrysler merger, pp.xix.
- How to avoid the 10 most costly sinswhen cultures clash. With a worksheet, p13.
- How to adapt your website, videos orsocial media to other cultures soyou don't alienate new customers, p45.
- How to address difficult topics--forexample sex--in different cultures, p52.
- The hidden differences between American, Asian, European and other mindsets that trip up negotiations, p64.
- The 8 dimensions to quickly decodeand prep for any meeting anywhere--evenif you've never been there, p101.
- The most powerful troubleshootingtool on the market to prevent culture clash--which saved Dr. Zweifel's clients millions in sunk costs, with cases, p105.
- A roadmap for building a globalculture and brand while boosting innovation, with cases from BMW to Coke, p116.
- The 7 best practices for minimizingpost-merger pains, with cases from GM to GECapital, p128.
- How to lead effective globalmeetings and teleconferences (before, during, after), with a case of a $40m value-add, p138.
"Absolutely required reading for leaders who manage across cultures."
--Ali Velshi, Anchor, NBC
Read Culture Clash in one evening, build your cross-cultural savvy, and boost your global results and power.
