Culture Is The Strategy: The Power of How Small Intentional Acts Create a Sustainable Competitive Future, Avert Danger and Bolster Your Bottom Line

Co-authors Annette Dowdle and Jeff Faber draw from decades of executive consulting experience to present this business parable filled with heart, humor, and hard-won insights. Readers follow the intersecting journeys of J. Arthur, a well-educated but inexperienced CEO; Claude, the relationship-driven cultural linchpin brought back to save the company; and Sherry, a seasoned HR leader attempting to repair a fractured organization from the inside out. Improving culture is the strategy you need.

Through these vivid characters, readers learn how small, intentional acts—when driven by leadership that genuinely cares—can create sustainable performance, attract top talent, and deliver strong financial returns. With each chapter, the book unpacks practical strategies on hiring, trust-building, culture diagnostics, and leadership behavior that can be applied across industries. Stocked with research, statistics, anecdotes and other experiences, you'll find several ways to approach and solve the problem of poor company culture.

Ideal for:

• CEOs and C-suite leaders navigating growth, succession, or transformation

• HR professionals looking to build a strategic seat at the table

• Private equity operators and investors seeking value creation through people

• Managers and team leaders aiming to foster trust and engagement

Whether you're leading a Fortune 500 firm or a family-owned shop, Culture Is The Strategy offers a blueprint for building resilient, high-performing organizations rooted in purpose, not just process.