Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.

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Bibliographic Details

Title: Many Cultures One Market: A Guide to Understanding the Asian American Consumer.
Publisher: Copy Workshop
Publication Date: 2010
Language: English
ISBN 10: 1887229493
ISBN 13: 9781887229494
Binding: paperback
Edition: 2nd Edition
Condition: Very Good

About this title

Synopsis

Now in its second edition Many Cultures, One Market offers a proven new paradigm in reaching the Asian American Marketplace. Follow the evolution from early translation-based programs to strategies that effectively connect with the Asian American market's growing influence and affluence.

About the Author

Robert Kumaki - Principal for the Ronin Group, Bob has held management positions at some of the world's top marketing communications firms including Young & Rubicam and Ogilvy & Mather, working for clients from the Fortune 100 to local independent businesses. A university professor as well as a practitioner, he is a much sought-after speaker in the private sector and academia, and has been a leader in more than a dozen AA groups for over three decades.

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Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books. We are a 501(c)3 with all proceeds going to our literacy enrichment programs.

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Open Books, Ltd.
651 W. Lake St., Chicago, IL, 60661, U.S.A.

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