Current Research Trends in Commerce and Management: A Survey (A: Commerce)

ABOUT THE BOOK The good contributions of the authors are to a tune of 17 chapters in the field of Commerce and Management Research: A survey 2021 and it is a systematic and scientific study that have been thematically spread over and blended into five major themes. They are: (A) Business Environment (B.E.); (B) Business Organisation (BO) ; (C) Industry and Trade (IT); (D) Organisation and Management of Social Environment (O&MSE); (E) Quantitative Techniques and Research Methodology (QT&RM) thesis; (F) Analysis; (G) Innovative areas of Research; (H) Project Proposal; and (I) Conclusions. A deviation from normal traditional outlook and structure, an attempt has also been made to include new methods of banking such as e-banking, digitalization in banking and also the analysis of core chapters have been carried out and presented. The editor also intends to present the innovative areas of research exclusively, summative analysis and study relating to research funding in the form of (1) ICSSR project proposals for the award of minor/major research project – a model study. Special efforts have been made to design the volume in order to cater to the needs of the present and future researchers. The entire researched work is related to current research trends of the scholars and projects in which the author's have made commendable contributions through excelled academic excellence. Analysis and finally innovative areas of research in Commerce and Management i.e. current trends of Research in Commerce & Management and Conclusions. ABOUT THE AUTHOR Dr. Kalluri Lakshmi Narasimha Murty was born on second September, 1949 in Vegeswarapuram, had his school education in P.S.J.B. School and K.S.R.Z.P.H. School over a period of eleven years (1955-1966), Graduated from D.N.R. Collage, Bhimavaram, affiliated to Andhra University, Waltair. He had his M.A. (Geography) with specialisation on Agricultural Geography, Osmania University, Hyderabad in 1973 and Ph.D (Regional Planning) fr