The Curve : How Smart Companies Use Freeloaders to Find Superfans
Language: English
Published by Penguin Books, Limited, 2014
- Softcover
- Used
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
AbeBooks seller since October 13, 2008
Condition: Used - Good
US$ 6.26
Quantity: 1 available
Add to basketItem description from seller
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # GRP87616981
- Title
- The Curve : How Smart Companies Use Freeloaders to Find Superfans
- Author
- Lovell, Nicholas
- Publisher
- Penguin Books, Limited
- Publication year
- 2014
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0670923214
- ISBN 13
- 9780670923212
- Item weight
- 0.489 pounds
- Dimensions
- N/A
The Curve is a new way of doing business and of seeing the world.
In the digital age everyone struggles to answer one question: how do I get people to pay when so much is free?
The answer is the Curve.
Whatever business or creative field you are in, Nicholas Lovell's startling book encourages you to embrace giving some things away for free. By stimulating interest and cultivating communities, you'll build relationships with your audience and your fans, who'll want more of what they love.
With stories ranging from musicians and artists to gaming and flour companies, from Kickstarter to Angry Birds, The Curve shows how to connect with people - and make them happy to pay up for the very best you can offer.
'A neatly forged, comprehensive model any business can lucratively exploit'
-Observer
'An astute and perceptive guide to the new rules for making money in a radically disrupted internet economy. This book deserves to be a hit' -David Rowan, editor, WIRED
+ cover of 10 WAYS TO MAKE MONEY IN A FREE WORLD
With text below reading: FREE EBOOK AVAILABLE NOW
Nicholas Lovell is an author and consultant who helps companies embrace the transformative power of the internet. His blog, GAMESbrief, is read by those seeking to learn how digital is transforming gaming - and how to apply that knowledge to other industries. His clients have included Firefly, nDreams and Square Enix (creators of Tomb Raider), as well as Channel 4 and IPC Media. His articles have appeared in TechCrunch, Wired, and the Wall Street Journal. He lives in London.
@nicholaslovell
www.nicholaslovell.com
"Synopsis" may belong to another edition of this title.
About the Author
digital is transforming gaming—and how to apply that knowledge to other industries. His clients have included Firefly, nDreams, and Square Enix (creators of Tomb Raider), as well as Channel 4 and IPC Media. His articles have appeared in the Wall Street Journal, TechCrunch, and Wired. He lives in London.
www.nicholaslovell.com
"About the title" may belong to another edition of this title.
Better World Books Ltd
Dunfermline, United Kingdom
AbeBooks seller since October 13, 2008
Shipping rates from United Kingdom to U.S.A.
| Item | 11 to 28 business days | 11 to 28 business days |
|---|---|---|
| First item | US$ 6.64 | US$ 6.64 |
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Store description
Better World Books is the world’s leading socially conscious online bookseller and has sold over 100 million books. Each sale generates funds for global literacy. We offer low prices, fast shipping, and have a 100% money back guarantee.
Seller's business information
Better World Books LTD.
THIRD FLOOR, ONE LONDON SQUARE, CROSS LANES
GUILDFORD, United Kingdom GU1 1UN
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