This book proposes three questions that every leader must ask themselves, to shape and define what they want to achieve while they are leading. It then offers practical advice and case study examples so that these goals can be reached.

About the Author

ROBIN RYDE is an independant consultant and former CEO of the National School of Government. Ryde is also the author of the groundbreaking book 'Thought Leadership: Moving Hearts and Minds'. Ryde has a background in leadership and organizational development. He was the youngest person to direct the British Prime Minister's flagship leadership development program, one of the largest programs of its kind in Europe. He has delivered consultancy in the UK, the US and other territories including South America, Australia and Eastern Europe. Ryde enjoys mixing his love for Sociology with harder commercial skills and has a lesser known talent as a chartered accountant. For years he immersed himself in a variety of complex transformational projects ranging from international programs to tackle poverty to large 'big ticket' infrastructure deals. His interest in leadership thinking is matched only by his passion for SCUBA diving and a longing to swim with whale sharks. Ryde regularly speaks at seminars and conferences and is nestled between Dame Anita Roddick and Sir Martin Sorrell on the BBC's 50 Lessons Business Leaders guide.

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