Custom Lettering of the 40s & 50s

Hughes, Rian [Editor]

ISBN 10: 1906863318 / ISBN 13: 9781906863319

Published by Fiell Publishing limited, Location Not Specified, 2010

About this Item

Condition: covers rubbed. Back cover, head and heel of spine creased(see photos).

A visual reference and celebration of the hand-drawn headline lettering that flourished before the advent of digital typography. Featuring more than 4,500 examples of custom lettering from the 1940s and 1950s, the book showcases an extraordinary range of styles?from bold block capitals and elegant scripts to expressive brush lettering and inventive display designs. It serves as both an inspiring archive and an invaluable resource for designers, typographers, lettering enthusiasts, and collectors of vintage graphic art.

Seller Inventory # 0083

Bibliographic Details

• Title: Custom Lettering of the 40s & 50s
• Publisher: Fiell Publishing limited, Location Not Specified
• Publication Date: 2010
• Language: English
• ISBN 10: 1906863318
• ISBN 13: 9781906863319
• Binding: Soft cover
• Condition: Good
• Dimensions: 9.09W x 9.24H x 1.56D inches 9.09 inches width by 9.24 inches height by 1.56 inches depth
• Weight: 4.299 pounds

About this title

Synopsis

"A labour of loving typographic archaeology by the type designer and illustrator Rian Hughes" Eye, Winter 2010/2011

Custom Lettering of the 40s & 50s is a celebration of the stunning and stylistically varied headline lettering that predated modern computer type. Each a unique one-off, custom hand-drawn lettering had a stylistic freedom and creative energy unfettered by traditional typographic rules and regulations.

This unique publication collects over 4,500 examples of custom lettering - from urgent rough block capitals to sophisticated looping copperplate scripts, elegant fashion brush scripts and dynamic illustrative sans serifs, the extraordinary range of graphic styles is as exciting as it is stylistically diverse.

Custom Lettering of the 40s & 50s is an essential handbook for typographers, graphic designers, art directors, design students, and, of course, retro culture fans, lettering aficionados and printed ephemera collectors.

Text in English, German & French.

About the Author

Rian Hughes is an award-winning graphic designer, illustrator, comic artist, logo designer and typographer. He studied graphic design at the London College of Printing before working for an advertising agency, 'i-D' magazine and a series of record sleeve design companies. In 1994, he founded his own studio, Device, and has since worked with a wide range of international clients in publishing, advertising, music and fashion. He has also worked extensively for the British and American comic book industries, both as artist and designer.