The Customer-Approved Small Business : Success Secrets for Developing Your Business

Designed on the research-based Approved Series template, The Customer-Approved Small Business is an easy-to-read, easy-to-use book that guides a business owner through two critical business areas:

•Laying a solid foundation (so customers will find dealing with you easy and enjoyable) •Business development (creating and retaining customers)

The foundation section of the book covers the importance of systemizing your business so things run as smoothly as possible. Specific areas covered in this section include: the business plan, the operations manual, insights on recruiting and hiring the right people, the employee manual, and time management tips.

The business development section covers marketing, data base management, prospecting, the sales meeting, business proposals, negotiating, closing the sale, and customer service. (Please note that this section includes content from the book Buyer-Approved Selling: Sales Secrets from the Buyer’s Side of the Desk.)

Like the rest of the Approved Series, The Customer-Approved Small Business is research based. It features interviews with ‘customers' from various walks of life. Their comments lend validation to the recommended strategies and approaches, serving as great motivators for readers. Let this simple thought guide every decision you make.

Read today...use tomorrow.

A respected teacher of sales and marketing, with more than 20 years of corporate sales experience, Michael Schell is the President and CEO of The Approved Group Inc. The companies produce, market and license the Approved Series of books and associated workshops. Michael has often thought: If you are going to write a book, write the one you always wanted to read but could never find.

Michael is highly in demand as a keynote speaker. He brings dynamic personal style and great energy to his presentations of the Approved experience, conveying a wealth of insight and advice with refreshing directness and inspiring immediacy. Backed by extensive research and his own first-hand knowledge, Michael’s approach engages audiences by illustrating and illuminating the Approved Secrets in a concrete, ready-to-use form that people can apply right away.